DeNA acquires 2 curation platform companies, Iemo and Mery

DeNA inc., announced on October 1 that they have acquired 2 Japanese curation platform companies, Iemo inc., (iemo.jp) and Peroli inc., (mery.jp).

It is DeNA's first time to operate curation platform business.

Iemo (iemo.jp) is a curation platform of housing and lifestyle, started in December 2013, and has 1.5 million MAU (monthly active users).

Mery (mery.jp) is also a new service which started in April 2013, focusing on female fashon, and has 12 million MAU on September 2014.

Both get more than 90% of traffic through smart phones, and more than 90% of users are female.

DeNA aims for 50 million MAU in a few years, by launching new curation platforms of other verticals, and exchanging users between these platforms.
Also they plan to generate revenue from the platforms by connecting the users to their existing advertising and e-commerce business in the future.

source - press release from DeNA