AMoAd is launching a native ad network in October 2014

CyberAgent's Ad Tech Studio announced on September 12, 2014, that AMoAd is going to launch what they call "native ad network" in October 2014.

AMoAd is one of the top 5 mobile ad network in Japan, who is a joint venture of CyberAgent and DeNA founded in 2011.

The product is now closed beta from August 2014, and they will launch it publicly on October 2014. They are also planning to launch a custom creative feature by the end of October this year.

Full article in Japanese
https://www.cyberagent.co.jp/news/press/detail/id=9270&season=2014&category=ad

Domestic smartphone advertising market in 2012 jumped to 85.6 billion yen - CyberZ trend survey results

CyberZ, an smartphone advertising company and  subsidiary of CyberAgent (Internet advertising), announced the results of the investigation in the smartphone advertising market on March 15. They estimated the size of the domestic smartphone advertising market in 2012 as 85.6 billion JPY (343.8% YoY), and predicted it to exceed 100 billion JPY in 2013..

 The size of the advertising market is expanding rapidly, as smartphones spread with the numbers more than 40 million units in 2012; it grew substantially in 2012 to 85.6 billion JPY from 24.9 billion JPY in 2011. It is estimated to exceed 100 billion JPY (116.6 billion JPY) in 2013, and 152.8 billion JPY in 2014, 184.2 billion JPY in 2015, and exceed 200 billion JPY up to 205.6 billion JPY in 2016, and 221.3 billion JPY in 2017.

 By product in 2012, search ad accounted for 62.4% to 53.4 billion JPY, followed by display advertising (24.5%, 21 billion JPY) and pay-per-action ads (13.1%, 11.2 billion JPY). Search ad significantly grew 395.6% YoY, reflecting the expansion of promotion demand of e-commerce, finance, real estate, human resources / education, and leisure services / transportation. Display advertising also grew 269.2% YoY, mainly by content and games, such as e-books, real estate information and services, and travel..

Capital and business alliance ADWAYS, Inc. and VC Inc, a leading affiliate advertising company in India

ADWAYS Inc. (HQ: Tokyo, President: Haruhisa Okamura) announced a capital and business alliance with VC Internet Media Private Limited (HQ: India New Delhi, President: Mahinder Kumar Bhargava). They are under a basic agreement regarding the acquisition of the company VC, up to 66% stake, and investment in stages toward subsidiary

1. Background and purpose of the alliance

ADWAYS set up a base in India New Delhi in July 2012, and has been conducting market research and proceeded partnership discussions.
It is also expanding overseas to East Asia, including China and Korea, and Southeast Asia, in the field of internet/smartphone advertising business
On the other hand, VC, established in the Republic of India in 2007, is an affiliate advertising company specialized in services in India since 2010, which lead to accumulation of a strong customer base and operational know-how in the country.
ADWAYS plans to put VC to its subsidiary while respecting the corporate culture of the company, by gradual investment and a dispatch officer, in order to take advantage of the VC's experience, know-how, and a network of contacts in India.
 
2. Profile of VC Internet Media Private Limited

Company name: VC Internet Media Private Limited
Address of HQ: F-342, Lado Sarai Old MBRoad, New Delhi-110030, India
Establishment: January 4, 2007
Representative: Mahinder Kumar Bhargava
Accounting period: March
Business: Internet advertising, business media
 
3. Future outlook
The impact on the performance of the future will be disclosed as appropriate, as soon as the specific impact becomes clear.
 
Corporation for ADWAYS Inc. http://www.adways.net/
 
Founded in 2001. Operates variety of businesses, such as 1) the affiliate program "Smart-C" on mobile with the nation's largest advertiser base, 2) the affiliate programs "JANet" for desktop media, 3) ads for smartphones "AppDriver", 4) planning, development and operation of the application / contents. Subsidiary company 愛徳威 Advertisement Co., Ltd (Shanghai) is developing business of Internet advertising in. Listed on TSE Mothers in 2006.